Marc Kaufman Furs Janet Jackson’s Blackglama Ads Upset PETA

Janet Jackson’s Blackglama Fur Fall 2010 Ads Upset PETA She Looks great

Jackson snuggles up in black mink for Blackglama’s Fall 2010 ad campaign. Photo: Courtesy of Blackglama

After tapping a string of models (including Naomi Campbell, Cindy Crawford, Linda Evangelista, and Gisele Bunchen) to front its most recent campaigns, furrier Blackglama is back to using celebrities for its classic “What Becomes a Legend Most?” ads.

This year’s girl: singer-actress Janet Jackson.

The 44-year-old superstar joins a list of Hollywood elite, such as Audrey Hepburn, Diana Ross, Elizabeth Taylor, Sophia Loren, Liza Minnelli, Lauren Bacall, Marlene Dietrich, Judy Garland, and Lena Horne, who have starred in the black-and-white ads during the past four decades.

“If someone would have told me later in life that I would be alongside such legendary entertainers, I would have never believed it,” Jackson said in a behind-the-scenes interview at New York City’s Milk studios, where the campaign was produced. “When we did our first shot, that’s what was going through my mind.”

Showing off her newly cropped hair and signature sky-high cheekbones, Jackson wears several all-black ensembles with pieces of black mink, which the star holds up to frame her face in most of the shots.

Of course, this being fur Jackson is wearing, PETA has already issued statements on the matter.

“You told me that you were always aggravated at photo shoots when stylists would try to throw fur on you and that you were even wary of wearing fake fur out of concern that it might actually be real or look real in photos and send the wrong message,” PETA Senior Vice President Dan Matthews wrote to Jackson in a letter obtained by Black Voices.

“You were very straightforward and sensible about it. What happened?”

Jackson herself has stayed mum on the issue, instead choosing to talk about what the campaign means to her.

“What makes a legend, to me, is someone who has made a major mark on the world that lasts forever. Not just with their art, but for example, Elizabeth Taylor is a legendary actor, but [there is] also her humanitarian efforts, working with AIDS and AIDS research,” she says. “That, to me, is what really makes someone a legend. I have too much to accomplish to consider myself a legend.”

Expect to see Jackson’s Blackglama ads in the September issues of Vogue, Harper’s Bazaar, and W, among other fashion magazines, as well as on a billboard in Manhattan’s Times Square.

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