Designer Miuccia Prada – whose Miu Miu jackets cost £3,000 – defends luxury prices (and you’re a ‘hypocrite’ if you disagree)

  • Miuccia Prada heads up fashion house Prada and imprint brand Miu Miu
  • Says soaring price tags ensure high quality and ethical production
  • Calls those who want fair working conditions but low costs ‘hypocrites’

By Katy Winter

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Miuccia Prada, the designer behind global fashion house Prada and its more playful line (inspired by her own style and nickname) Miu Miu, has defended of the high cost of the label’s designs, calling those who disagree ‘hypocrites’.

One beaded jacket by Miu Miu costs nearly £3,000, an amount most people find hard to justify, but Miuccia says such hefty price tags simply reflect the cost of ethically producing high-quality products.

She says those who demand high-quality and fair working conditions but low prices ‘hypocrites’.

Miuccia Prada
Miuccia Prada

Designer Miuccia Prada has defended her luxury brands’ high price tags, saying they reflect the cost of producing high-quality goods in ethical working conditions… and those who disagree are ‘hypocrites’

Speaking to Women’s Wear Daily (WWD), Miuccia said: ‘People [who] are intellectual leftists, they say I am expensive and horrible: “How can you sell clothes at that price?” Simply, it’s the cost.

‘If you pay people to do everything with the right system, things are expensive. And the same people that criticize the [dangerous production environments], when it comes to cost, they like the inexpensive pieces because they think it’s more democratic. This is an example of hypocrisy.’

Alongside her husband, Prada CEO Patrizio Bertelli, Miuccia heads up the global conglomerate, which also owns labels Fendi, Helmut Lang, Jil Sander and Azzedine Alaia.

A favorite with celebrities, a single pair of Prada shoes can cost upwards of £700, while handbags are often over £1000.

Miuccia’s defence of the company’s cost – citing trying to create an ethical production line in which workers are treated fairly and materials source responsibly – echoes a sentiment across the fashion industry.

Pieces by luxury fashion brand Prada can cost upwards of £3,000 each

Pieces by luxury fashion brand Prada can cost upwards of £3,000 each

Many high street brands, such as H&M, have brought out ethical ranges recently, reflecting a growing public awareness of exploitation within the industry.

But less in keeping with public sentiments was Prada’s spring 2013 collection, a line full of furs, a move which the enigmatic designer now admits was deliberate: ‘Now, because they are so forbidden, there is a contradiction.’

She also talks in the interview about her dislike of online shopping and e-commerce, into which most designers are rapidly expanding.

Miuccia, who has a PhD in political science, says of Prada’s decision to limit their online shopping presence: ‘Yes, we don’t like it. I don’t care. My husband hates it and we think for luxury it’s not right.’

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