New York, NY – The legendary NY Jets quarterback “Broadway Joe” Willie Namath wore a show-stopping hooded coyote fur coat with white fox trim from local furrier Marc Kaufman Furs when he participated in the Super Bowl XLVIII coin toss on Sunday, along with New York Giants great Phil Simms. To say that his presence didn’t go unnoticed would be the understatement of the year. According to the Internet, Joe Namath’s coyote fur coat was one of the biggest stars of the night. It even has its own Twitter account.

Joe and his coyote fur coat with white fox lining starred in this Super Bowl XLVIII pre-game promo Broadway Joe Namath in his coyote coat from Marc Kaufman Furs with Giants great Phil Simms at Super Bowl XLVIII Broadway Joe, followed by daughter Jessica, showing off his 1969 championship ring. Joe has the distinction of being the only player to lead the New York Jets to a Super Bowl and is known for his swagger on and off the field.

It was January 12, 1969 and Super Bowl III was the third AFL-NFL Championship Game in professional American football, and the first to officially bear the name “Super Bowl”. After winning the coin toss, Namath led the Jets to one of the most iconic upsets in American sports history in a 16-7 win over the Baltimore Colts and was named the game’s MVP.

Joe in his famous fur look on the sidelines during his glory days with the NY Jets

In the following years, Joe originated the fad of wearing a fur coat on the sidelines and off, a habit which was adopted by many players after him. At 70 years young, Joe continues to rock his signature look, to the delight of generations of Jets fans.

“Broadway Joe” lived up to his name when he arrived at Met Life Stadium in East Rutherford, New Jersey on Sunday wearing a hooded coyote fur, with his beautiful daughter Jessica on his arm, clad in a fox jacket, proving he had lost none of his swagger.

Joe Namath and his daughter Jessica Namath in coyote and fox furs from Marc Kaufman Furs

Grinning from ear to ear in his coyote fur coat, Joe Namath tossed the coin before the team captains had made their coin-toss selection and referee Terry McAulay caught it before it landed.

Seattle won the toss anyway, and deferred.

Joe Namath with third generation furrier Marc Kaufman in midtown Manhattan last week

Jessica and Joe Namath picked out their stylish fur coats at a local NYC furrier four days before the big game.

Legendary NY Jets quarterback Joe Namath trying on a gorgeous blue mink piece at Marc Kaufman Furs’ midtown Manhattan showroom

Joe tried on half a dozen fur coats in Marc Kaufman’s midtown showroom before settling on the now famous coyote/white fox piece he wore to the big game.

Joe Namath in Marc Kaufman Furs’ Midtown Showroom, 2014 In high demand: Marc Kaufman, owner of Marc Kaufman Furs in Midtown with a coyote and fox coat similar to the one he sold Joe Namath last week (credit: CBS 2)

For anyone who thinks that they can pull of the same look as Broadway Joe the coat will set you back about $3,000.

Get the Joe Namath look — Check out Marc Kaufman Furs’ new collection of Russian sable coats, mink strollers, fox jackets, Canadian lynx jackets, American lynx jackets, knit mink capes, and chinchilla coats or create or design your own mink coats, fox coats, or any type of furs and we can custom make fur garments to your specifications.

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